Brief: “Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products”
Concept: I wanted to make The Body Shop’s audience more aware of their brand values whilst also creating a range of packaging that united the brand as a whole.
Solution: A range of packaging with a concise theme that clearly shows The Body Shop’s brand values. The packaging folds together from a single piece of card so as to eliminate the use of glue or other materials to hold the packaging together. The use of cultural patterns reflecting where the product’s have come from are also incorporated onto the packaging.